BIBABOBO

Client: BIBABOBO Ceramic Shop

Branding
Typography
Motion Graphic

For Bibabobo, a Tokyo ceramic brand known for its handmade small goods and dachshund motif, I designed a branding system to captures the brand’s personality: simple, a little clumsy, yet playful.

The logo is shaped from their products, and the goal is to carry a balance of cuteness and refinement, liveliness and order, all while evoking the tactile essence of ceramic ware.

To further bring this identity to life, I created a series of motion graphics where the logo playfully bounces, interacting with textures that reflect the tactile qualities of pottery. This contrast of the fragility of ceramic against the whimsical, dynamic motion which invites customers to imagine beyond the traditional traits of ceramic products, seeing them not only as functional objects but as emotional, character-rich companions.

The result is a visual identity that reflects Bibabobo’s concept to handmade artistry, its warm, approachable charm, and its ability to surprise and delight the touchpoints.

Wū Xiūyí

Joey